But let’s assume people are talking about you like crazy. You won’t receive a notification at the due time if you haven’t received any new mentions, so no need to worry about it becoming too distracting. You can also customize them to pop up more frequently on launch day than you normally would, so you don’t miss anything: For example, Mention offers both emails and push notifications on desktop and mobile. That way you’ll know when someone’s commented on PH or has shared about your product. Use your monitoring tool’s notification features as a reminder to engage. But engaging with your earliest supporters should be a top priority. Something like clicking “refresh” on your Product Hunt page to load new comments, or checking your Twitter mentions, can easily fall to the wayside. Even if everything’s going according to plan, there’s a thousand things going on. You can identify your target contacts in advance so that you already have a list of people to contact as soon as the hunt is live. Additionally, monitoring your broader industry or community ahead of time helps with any outreach you do. That way, everything will be set and ready to go on the big day. Start setting up your monitoring dashboard a few days prior to launch. So, ready to get started? Awesome! But you can’t wait until the morning of launch day to start. Monitoring can identify members of your community to start conversations with. Community engagement: No company wants a passive community.And remember, happy customers, make powerful advocates. Customer support: When people voice unhappiness with your product, not only can you collect that info for feedback, you can respond to and help them in real-time.But you wouldn’t have that info without monitoring. Fortunately, when you know what people are unhappy with, you can work towards a solution for them. Product feedback: People will talk about your product.Finding out what their customers are unhappy with, especially, is a huge opportunity for insight as well as new sales. Competitive analysis: Listen for what people are saying about your competitors.It can also help you identify angles for marketing your product.
This will help you determine current and future trends, to make sure your company aligns with that. Market research: Monitor your industry’s buzzwords to see what consumers are talking about and what your competitors are doing about that.Here are just a few ways businesses can use monitoring: If you’re not listening online, you’re missing out lots of ways to grow your business. So today, I’m focusing on that aspect of launching on Product Hunt: how you can use a media monitoring tool like Mention to get real-time feedback on your product, get press coverage, and join in on conversations happening around your hunt. But I do know a bit about media monitoring and social listening.
#PRODUCT HUNT TWITTER HOW TO#
I’m not going to tell you how to launch on Product Hunt – there are much more experienced people to do that (I’m looking at you, Kiki Schirr). I should really share that knowledge around, shouldn’t I? Keeping it to myself feels selfish! Partly through research and feedback, and partly through learning from my own mistakes. It was my first time doing anything like that, and I learned a lot really quickly. We recently announced Battle of the Brands with a Product Hunt launch.
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